What does 'about me' refer to in the C.A.S.E. model?

In the C.A.S.E. model, 'about me' refers to the importance of establishing rapport and trust with the patient. This aspect emphasizes the need for healthcare professionals to cultivate a supportive and understanding environment where patients feel valued and understood. Building rapport is crucial for effective communication, as it encourages patients to share their concerns and preferences openly, leading to better health outcomes.

While understanding the patient's background, gathering personal health information, and sharing personal vaccination history are also important components of patient interactions, they serve more as methods or tools that can aid in establishing that foundational rapport and trust. The 'about me' segment specifically focuses on the interpersonal relationship and emotional connection between the healthcare provider and the patient, which is essential for a positive healthcare experience.